California Privacy Policy

Last Updated: 16 October 2026

1. Introduction

This California Privacy Notice (“Notice”) supplements the general Privacy Policy of The Medialytics, a digital content and information platform owned and operated by C Pi Media Services Pvt. Ltd., a company incorporated in India.

This Notice applies to individuals residing in the State of California (“California residents,” “consumers,” or “you”) and describes our practices concerning personal information under the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act (CPRA), to the extent these laws apply to our business and activities.

The Medialytics, accessible at www.themedialytics.com, provides industry-specific research reports, whitepapers, eBooks, case studies, technology insights, educational resources, and sponsored professional content across multiple business sectors.

We recognize the importance of transparency, responsible information handling, and the privacy rights of California residents.

This Notice explains the categories of personal information we may collect, how information is used and disclosed, and how eligible individuals may exercise their applicable privacy rights.

Terms defined under the CCPA have the same meanings when used in this Notice, unless otherwise indicated.

2. Categories of Personal Information We Collect

Depending on your interactions with our website and services, The Medialytics may collect the following categories of personal information.

2.1 Identifiers

These may include:

  • Full name

  • Email address

  • Telephone or mobile number

  • Company or organization name

  • Postal or business address

  • IP address

  • Online identifiers and cookie identifiers

  • Account identifiers, where applicable

2.2 California Customer Records Information

We may collect information described in California Civil Code Section 1798.80(e), including applicable contact information and related details submitted through registration or inquiry forms.

2.3 Internet or Electronic Network Activity

Information concerning your interactions with our website may include:

  • Browsing and navigation activity

  • Pages and resources accessed

  • Whitepaper and report downloads

  • Content interactions and form submissions

  • Referring websites and advertising sources

  • Device and browser information

  • Website session information

  • Advertising and analytics interactions

2.4 Professional or Employment-Related Information

As a platform serving business professionals, we may collect professional information including:

  • Company name

  • Job title or professional designation

  • Department or business function

  • Industry or business sector

  • Company size

  • Professional responsibilities

  • Business contact information

  • Professional interests and technology preferences

2.5 Commercial Information

We may collect information concerning your interactions with our resources and services, including:

  • Requested whitepapers or reports

  • Content registration history

  • Professional resource preferences

  • Webinar registrations

  • Inquiries concerning relevant business resources

2.6 Inferences

Where permitted by applicable law, we may derive information from professional details or content interactions to understand likely interests and recommend relevant resources.

For example, downloading manufacturing-related content may indicate an interest in industrial technologies or manufacturing solutions.

Such inferences may be used to support content recommendations, audience analysis, and other permitted business purposes.

2.7 Sensitive Personal Information

The Medialytics is intended for professional and educational interactions. We do not intentionally request highly sensitive information such as Social Security numbers, government identification documents, financial account credentials, or medical records through ordinary content registration forms.

Certain technical or account-related information may nevertheless qualify as sensitive personal information under California law, depending on its nature and use.

Where sensitive personal information is processed, we will comply with applicable requirements governing its use and disclosure.

3. Sources of Personal Information

We may collect personal information from the following categories of sources:

Directly From You: When you complete registration forms, download resources, subscribe to newsletters, register for webinars, or submit inquiries.

Automatically Through Website Interactions: Through cookies, analytics tools, browser information, website logs, and similar technologies.

Content Sponsors and Business Partners: Where information is lawfully provided in connection with sponsored resources, professional events, or content collaborations.

Publicly Available Professional Sources: Business directories, company websites, and other lawful sources of professional information.

Third-Party Information Providers: Where professional contact information is obtained from providers legally authorized to disclose such information.

We process information obtained from these sources in accordance with applicable legal requirements.

4. Purposes for Collecting and Using Personal Information

The Medialytics may collect and use personal information for the following business and commercial purposes.

4.1 Providing Website Services

  • Deliver requested whitepapers, reports, eBooks, and other resources.

  • Process content registrations.

  • Respond to inquiries.

  • Provide access to relevant educational materials.

  • Support website functionality.

4.2 Industry Content and Professional Communications

  • Distribute newsletters and research updates.

  • Recommend relevant industry-specific resources.

  • Share professional insights and educational publications.

  • Communicate about webinars and other relevant events.

  • Provide marketing communications where legally permitted.

4.3 Sponsored Content and Partner Programs

  • Facilitate access to sponsored resources.

  • Support lawful content distribution programs.

  • Measure engagement with sponsored publications.

  • Provide permitted campaign reporting.

  • Disclose registration information to identified sponsors where appropriately authorized.

4.4 Website Analytics and Improvements

  • Analyze traffic and visitor interactions.

  • Understand content preferences.

  • Improve website functionality and navigation.

  • Measure campaign performance.

  • Enhance visitor experience.

4.5 Security and Compliance

  • Detect suspicious or fraudulent activity.

  • Maintain website security.

  • Enforce applicable Terms of Use.

  • Comply with legal obligations.

  • Protect the rights and interests of users and the website operator.

5. Disclosure of Personal Information

The Medialytics may disclose personal information to certain categories of recipients for legitimate business purposes and in accordance with applicable laws.

These recipients may include:

5.1 Service Providers and Contractors

Third-party organizations supporting website operations, including:

  • Website hosting and infrastructure providers

  • Email marketing platforms

  • Customer relationship management systems

  • Marketing automation providers

  • Analytics and performance measurement providers

  • Technical support and security providers

Where these organizations act as service providers or contractors under California law, appropriate contractual restrictions and protections will apply.

5.2 Content Sponsors and Business Partners

Where properly disclosed and legally permitted, relevant registration information may be provided to organizations sponsoring whitepapers, research publications, webinars, or other professional resources.

5.3 Advertising and Analytics Providers

Where applicable, we may disclose or make available certain online identifiers and activity information through advertising and analytics technologies used for campaign measurement or targeted advertising.

5.4 Legal and Regulatory Authorities

Personal information may be disclosed when necessary to comply with applicable laws, legal proceedings, or lawful requests from authorized authorities.

5.5 Corporate Transactions

Personal information may be transferred in connection with a merger, acquisition, restructuring, or other legitimate business transaction, subject to applicable legal requirements.

6. Sale or Sharing of Personal Information Under California Law

California privacy law defines the terms “sale” and “sharing” more broadly than their ordinary commercial meanings.

A sale may include certain disclosures of personal information in exchange for monetary or other valuable consideration.

Sharing may include disclosures of personal information for cross-context behavioral advertising, even where no money is exchanged.

6.1 Sponsored Content Registrations

The Medialytics may feature resources developed or sponsored by third-party organizations.

When visitors register for sponsored content, professional information such as name, company, job title, business email address, and other relevant registration details may be disclosed to an identified sponsor.

Depending on the circumstances, including the applicable contractual arrangements and purposes of disclosure, such transfers may qualify as a sale of personal information under California law.

Where required, we will provide appropriate notice and a method to opt out of qualifying sales.

6.2 Advertising Technologies

Advertising and tracking technologies used on our website may involve disclosures of online identifiers or browsing activity to advertising providers.

Where these activities qualify as selling or sharing under applicable California law, we will provide appropriate disclosures and opt-out mechanisms.

6.3 Your Right to Opt Out

California residents have the right, where applicable, to direct a covered business not to sell or share their personal information.

You may submit an opt-out request through the methods described in this Notice.

Do Not Sell or Share My Personal Information: https://themedialytics.com/do-not-sell-my-data/

Opt-out requests will be processed in accordance with applicable California requirements.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

7. Personal Information Disclosures During the Preceding 12 Months

California law requires covered businesses to describe relevant collection, disclosure, sale, and sharing practices during the preceding 12 months.

The Medialytics maintains information concerning the categories of personal information collected, the purposes of collection, relevant recipients, and applicable disclosures.

[Before publication, insert the verified categories of personal information actually collected, sold, shared, or disclosed for business purposes during the preceding 12 months. Identify the relevant categories of recipients and state explicitly where no qualifying activity occurred.]

This historical disclosure must reflect actual processing activities, including any sponsored content lead transfers and advertising tracking arrangements.

8. Your Rights Under the CCPA and CPRA

California residents may have the following rights under applicable California privacy law.

8.1 Right to Know and Access

You may request information about the personal information we collect, use, disclose, sell, or share.

This may include:

  • Categories of personal information collected.

  • Categories of sources from which information was collected.

  • Business or commercial purposes for collecting information.

  • Categories of recipients to whom information was disclosed.

  • Categories of information sold or shared, where applicable.

  • Specific pieces of personal information held about you, subject to legal exceptions.

Requests will be processed according to applicable statutory requirements.

8.2 Right to Delete

You may request deletion of personal information collected about you, subject to applicable legal exceptions.

Certain information may be retained where necessary to:

  • Complete a requested service or transaction.

  • Comply with legal obligations.

  • Detect or prevent security incidents and fraud.

  • Exercise or defend legal claims.

  • Carry out other activities permitted by applicable law.

8.3 Right to Correct

You may request correction of inaccurate personal information maintained about you.

We may request relevant information to verify the accuracy of the correction and the identity of the requester.

8.4 Right to Opt Out of Sale or Sharing

You may direct us not to sell or share your personal information where these activities fall within the scope of the CCPA.

This right may be exercised without requiring you to create an account.

Where applicable, valid opt-out requests will also be applied to qualifying advertising and tracking activities.

8.5 Right to Limit Use of Sensitive Personal Information

Where a covered business uses or discloses sensitive personal information for purposes that trigger the CCPA’s right to limit, eligible California residents may request that the business restrict such use or disclosure.

We will provide the legally required mechanism if our actual processing activities trigger this obligation.

8.6 Right to Non-Discrimination

We will not unlawfully discriminate against California residents for exercising their privacy rights.

This includes unlawfully denying services, changing prices, or providing a different level of service because a consumer exercised a protected right.

This commitment is subject to exceptions and arrangements expressly permitted under California law.

9. Global Privacy Control and Opt-Out Preference Signals

The Medialytics recognizes the importance of browser-based privacy choices.

Global Privacy Control (GPC) is a browser-based opt-out preference signal that allows users to communicate their preference to opt out of certain sales or sharing of personal information.

Where required by applicable California law, we will recognize and process valid opt-out preference signals, including GPC, for relevant processing activities.

A legally valid signal will be treated as an applicable request to opt out of sale or sharing, subject to the requirements of California law.

Browser-based opt-out mechanisms and website privacy controls may be used alongside other available privacy request methods.

10. How to Submit a California Privacy Request

California residents may submit requests to exercise applicable privacy rights, including access, correction, deletion, and opt-out requests.

Requests may be submitted through:

Email: info@themedialytics.com

Website: https://www.themedialytics.com

Do Not Sell or Share My Personal Information: https://themedialytics.com/do-not-sell-my-data/

When submitting a request, please provide sufficient information for us to understand and process it.

Depending on the nature of the request, we may ask for information reasonably necessary to verify your identity and protect your personal information.

We will not request unnecessary sensitive information for verification.

Requests to opt out of sale or sharing will not require verification in the same manner as requests for access, correction, or deletion.

11. Authorized Agents

California residents may designate an authorized agent to submit certain privacy requests on their behalf.

Where permitted by applicable law, we may request documentation establishing the agent’s authority.

We may also take reasonable steps to verify the identity of the consumer associated with a request when verification is legally permitted or required.

Authorized agents can submit requests through the contact methods listed above.

12. Response Timeframes

We aim to handle California privacy requests promptly and in accordance with applicable legal requirements.

Requests to Know, Correct, or Delete

Where the applicable CCPA requirements apply:

  • We will confirm receipt within 10 business days.

  • We will generally provide a substantive response within 45 calendar days.

  • If reasonably necessary and legally permitted, we may extend the response period by an additional 45 calendar days, providing appropriate notice and an explanation.

Requests to Opt Out of Sale or Sharing

We will process qualifying opt-out requests as soon as reasonably feasible and within the legally applicable deadline, generally no later than 15 business days.

Where applicable, requests to limit the use or disclosure of sensitive personal information will be handled within the relevant legal timeframe.

Privacy requests will ordinarily be processed without charge, subject to legally permitted exceptions.

If we cannot fulfill a request, we will provide an explanation where required by applicable law.

13. Retention of Personal Information

The Medialytics retains personal information only for as long as reasonably necessary for the disclosed purposes or as required by applicable law.

Retention periods may depend on:

  • The nature of the information collected.

  • The purpose of the registration or interaction.

  • Whether a resource or service has been requested.

  • Applicable marketing and subscription preferences.

  • Security and operational requirements.

  • Legal, contractual, and regulatory obligations.

Information that is no longer required will be deleted, anonymized, or otherwise handled appropriately, subject to applicable legal requirements.

Specific retention periods or criteria for determining retention will be disclosed as required by California law.

14. Cookies and Targeted Advertising

The Medialytics may use cookies, tracking pixels, and other technologies to support website functionality, analytics, and advertising activities.

Depending on the tools implemented, these may include Google Analytics, Google Ads, LinkedIn Insight Tag, Meta Pixel, or similar technologies.

Such technologies may collect or process online identifiers, browsing activity, referral information, and campaign engagement data.

Where advertising-related disclosures qualify as sale or sharing under California law, we will implement the legally required transparency and opt-out mechanisms.

For more information, please review our Cookie Policy.

Cookie Policy: https://themedialytics.com/cookie-policy

15. Automated Decision-Making and Profiling

The Medialytics may use professional characteristics, industry information, and content engagement activity to organize audiences and recommend relevant resources.

Such activities may involve basic audience segmentation or profiling.

Where automated decision-making technologies are used in circumstances that trigger California-specific legal requirements, we will provide applicable notices, access to information, and relevant opt-out rights within the required compliance timeframes.

We will review these requirements as our technologies and services evolve.

16. Children’s Privacy

The Medialytics is intended for adult business professionals and individuals seeking professional or industry-specific resources.

Our website and services are not directed toward children under the age of 18.

We do not knowingly seek to collect personal information from children.

We do not knowingly sell or share the personal information of individuals under the age of 16.

If we become aware of processing that is not permitted under applicable children’s privacy laws, we will take appropriate steps to address it.

17. Third-Party Websites and Independent Sponsors

Our website may contain links to third-party websites, publishers, research providers, and sponsor platforms.

These organizations may independently collect or process personal information in accordance with their own privacy policies.

Where a sponsor receives personal information as an independent business or data controller, its subsequent processing may be governed by its own privacy notice and applicable legal obligations.

We encourage visitors to review relevant third-party privacy policies before interacting with external platforms.

18. Relationship With Our General Privacy Policy

This California Privacy Notice supplements the general Privacy Policy of The Medialytics.

Our general Privacy Policy contains additional information about:

  • Website data collection practices.

  • Use of personal information.

  • Sponsored content registrations.

  • Third-party disclosures.

  • Data security and retention.

  • International data transfers.

  • Marketing preferences.

  • Other applicable privacy rights.

Where this California Notice provides additional rights required by California law, those rights will apply to eligible California residents in accordance with the relevant legislation.

General Privacy Policy: [Insert Privacy Policy Link]

19. Changes to This Notice

C Pi Media Services Pvt. Ltd. may update this California Privacy Notice periodically to reflect changes in our website operations, data practices, business relationships, or applicable legal requirements.

Updated notices will be published on this page with a revised “Last Updated” date.

Where additional notice or other steps are required by applicable law, we will take appropriate action.

We encourage visitors to review this Notice periodically.

20. Contact Information

For inquiries about this California Privacy Notice or requests concerning California privacy rights, please contact:

The Medialytics Privacy Team

Owned and operated by C Pi Media Services Pvt. Ltd.

Website: https://www.themedialytics.com

Email: info@themedialytics.com

Country: India

Do Not Sell or Share My Personal Information: https://themedialytics.com/do-not-sell-my-data/

We are committed to reviewing legitimate privacy inquiries and responding in accordance with applicable legal requirements.

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