Privacy Policy

Effective Date: 16 October 2026

1. Introduction

Welcome to The Medialytics.

The Medialytics is a digital content and information platform owned and operated by C Pi Media Services Pvt. Ltd., a company incorporated in India.

At The Medialytics, we respect your privacy and are committed to protecting the personal information collected through our website and related services.

Our website, www.themedialytics.com, provides industry-specific research reports, whitepapers, eBooks, case studies, professional insights, educational resources, and sponsored content.

This Privacy Policy explains how we collect, use, store, process, disclose, and protect personal information when you visit our website, access resources, complete registration forms, subscribe to communications, or otherwise interact with our Services.

For the purposes of this Privacy Policy, “The Medialytics,” “we,” “us,” and “our” refer to C Pi Media Services Pvt. Ltd. in its capacity as the operator of The Medialytics.

C Pi Media Services Pvt. Ltd. is responsible for determining the purposes and means of processing personal information collected through the platform where it acts as the relevant data controller or data fiduciary under applicable law.

Where third-party sponsors or partners independently determine how they process information disclosed to them, they may act as separate data controllers or equivalent entities.

We encourage visitors to review this Privacy Policy before submitting personal information.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

  • The Medialytics website and its associated webpages.

  • Industry-specific landing pages and registration forms.

  • Whitepaper, eBook, report, and resource downloads.

  • Newsletter subscriptions and email marketing campaigns.

  • Contact forms and business inquiries.

  • Sponsored content registrations and webinar registrations.

  • Website analytics, cookies, and tracking technologies.

  • Other digital interactions with The Medialytics.

This Privacy Policy does not govern third-party websites or services operating independently of The Medialytics.

3. Information We Collect

We may collect different categories of personal information depending on how you interact with our website.

3.1 Personal and Professional Information

When you complete a form, request a resource, or subscribe to communications, we may collect:

  • Full name

  • Business email address

  • Phone or mobile number

  • Company or organization name

  • Job title or designation

  • Department or professional function

  • Industry or business sector

  • Company size or employee range

  • Country, state, or region

  • Professional interests and content preferences

  • Other information voluntarily provided through forms

The specific information requested may vary based on the resource, registration form, or campaign.

3.2 Technical and Website Usage Information

When you visit our website, certain technical information may be collected automatically.

This may include:

  • IP address

  • Browser type and version

  • Operating system and device information

  • Device identifiers

  • Pages visited and navigation activity

  • Date, time, and duration of website visits

  • Referring websites and traffic sources

  • Content interactions and resource downloads

  • Advertising campaign parameters and identifiers

  • Cookie identifiers and similar technical information

We use this information to support website functionality, security, performance measurement, and improvements.

3.3 Email Engagement Information

When you receive communications from The Medialytics, we may collect information about your interactions, where permitted by applicable law.

This may include:

  • Email delivery status

  • Email opens where tracking is enabled

  • Links clicked

  • Resource requests and downloads

  • Subscription preferences

  • Unsubscribe activity

  • Campaign engagement and response information

This information helps us understand communication performance and improve the relevance of our content.

3.4 Information From Other Sources

Where permitted by applicable law, we may receive professional contact information from lawful third-party business information providers, publicly available professional sources, event organizers, referrals, or business partners.

When information is collected indirectly, we will provide the notices required by applicable law and honor relevant privacy rights.

4. How We Use Personal Information

The Medialytics may use personal information for the following purposes.

4.1 Providing Requested Resources

  • Processing content registration and download requests.

  • Delivering whitepapers, eBooks, reports, and other materials.

  • Providing access to relevant educational resources.

  • Responding to inquiries and support requests.

4.2 Operating and Improving Our Website

  • Maintaining website functionality and performance.

  • Analyzing visitor traffic and content engagement.

  • Improving navigation and user experience.

  • Identifying technical issues and maintaining website security.

  • Understanding demand for different industry resources.

4.3 Marketing and Professional Communications

Subject to applicable laws and communication preferences, we may:

  • Send industry newsletters and research updates.

  • Share relevant educational and professional content.

  • Recommend whitepapers, reports, webinars, and other resources.

  • Communicate information about relevant business products or services.

  • Measure campaign effectiveness and visitor engagement.

4.4 Content Personalization

We may use professional information and content interests to provide relevant recommendations.

For example, visitors accessing healthcare industry resources may receive recommendations for other healthcare-related content, where such processing is legally permitted.

4.5 Security and Legal Compliance

We may use information to:

  • Prevent unauthorized access and misuse.

  • Detect suspicious or fraudulent activity.

  • Protect the rights and security of users and the website.

  • Comply with applicable legal and regulatory requirements.

  • Respond to lawful requests from competent authorities.

5. Legal Basis for Processing

Where the General Data Protection Regulation (GDPR), UK GDPR, or other laws requiring a legal basis apply, we process personal information under an appropriate lawful basis.

Depending on the processing activity, this may include:

Consent: Where you voluntarily agree to particular processing, including receiving promotional communications, accepting non-essential tracking technologies, or authorizing specific information disclosures.

Legitimate Interests: Where processing is reasonably necessary for legitimate operational purposes, such as website security, service improvement, or certain legally permitted business communications, provided relevant individual rights are appropriately protected.

Contractual Necessity: Where processing is necessary to provide services or fulfill obligations under an agreement with you, or to take steps at your request before entering into an agreement.

Legal Obligations: Where processing is necessary to comply with applicable legal or regulatory requirements.

We will not rely on legitimate interests where applicable law requires consent or another specific legal authorization.

Where processing is based on consent, you may withdraw that consent at any time.

Withdrawal does not affect processing lawfully carried out before the withdrawal.

6. Sponsored Content and Lead Information Sharing

The Medialytics may host or distribute resources developed, owned, funded, or sponsored by third-party organizations.

These organizations may include technology companies, publishers, research providers, manufacturers, service providers, and other businesses.

6.1 Registration for Sponsored Resources

When you request access to a sponsored whitepaper, report, webinar, or other resource, we may collect professional contact information through a registration form.

Where registration information will be disclosed to a third-party sponsor, we will provide an appropriate disclosure at or before the point of collection.

This disclosure will explain the intended sharing and relevant purposes, and identify the sponsor or provide access to information about the sponsor, as required by applicable law.

6.2 Sponsor Communications

Where lawfully authorized, sponsors may use disclosed information to communicate with you regarding:

  • The resource you requested.

  • Related research and educational materials.

  • Relevant products or professional services.

  • Industry events and webinars.

  • Other business opportunities relevant to the disclosed purposes.

Any separate use of your information by an independent sponsor will be subject to that sponsor’s privacy practices and applicable legal obligations.

6.3 Consent and Transparency

Where consent is required, we will request it through an appropriate consent mechanism.

Consent to receive promotional communications from The Medialytics is separate from any consent required for third-party marketing or disclosure.

Accessing a resource does not automatically constitute unrestricted authorization to receive promotional communications from unrelated organizations.

6.4 Responsibility for Sponsor Processing

Where sponsors act as independent data controllers or equivalent entities, they are responsible for complying with applicable laws regarding their own processing of the information they receive.

The Medialytics remains responsible for its own collection, processing, and disclosure activities as required by applicable law.

7. Sharing and Disclosure of Information

We may share personal information with the following categories of recipients, subject to applicable law and relevant user choices.

7.1 Service Providers

We may engage third-party providers to support our operations, including:

  • Website hosting and infrastructure services

  • Email marketing and email delivery platforms

  • Customer relationship management systems

  • Marketing automation services

  • Cloud storage and database providers

  • Analytics and performance measurement services

  • Website security and technical support providers

Service providers processing personal information on our behalf are expected to operate under appropriate confidentiality, contractual, and security obligations.

7.2 Content Sponsors and Business Partners

Where properly disclosed and legally permitted, we may share relevant registration information with organizations associated with sponsored resources, webinars, research publications, or other professional content.

7.3 Advertising and Analytics Providers

Where permitted by applicable law and relevant consent choices, information may be processed through advertising or analytics technologies for campaign measurement, audience analysis, or advertising purposes.

7.4 Legal and Regulatory Authorities

We may disclose personal information where required by applicable law, legal proceedings, regulatory obligations, or lawful requests by authorized authorities.

7.5 Corporate Transactions

In connection with a merger, acquisition, restructuring, or transfer of business assets involving C Pi Media Services Pvt. Ltd., relevant personal information may be transferred as permitted by law and subject to appropriate safeguards.

8. Email Marketing and Subscription Preferences

The Medialytics may send professional and informational communications to individuals who subscribe, request resources, or otherwise have a lawful basis for receiving those communications.

Such communications may include:

  • Industry research and insights

  • Whitepapers and educational resources

  • Technology and business updates

  • Webinars and professional events

  • Relevant promotional information

We aim to ensure that marketing communications comply with applicable consent, transparency, and opt-out requirements.

You may unsubscribe from applicable promotional emails at any time through the unsubscribe link provided in those communications or by contacting us.

We will process unsubscribe requests in accordance with applicable laws.

We may retain limited information necessary to record and honor your unsubscribe preferences.

Essential communications relating to requested services, registration confirmations, or legal obligations may still be sent where lawful.

9. Cookies and Tracking Technologies

The Medialytics may use cookies, pixels, tags, and similar technologies to operate the website, analyze traffic, and measure marketing activities.

Depending on the services implemented, these technologies may include tools such as:

  • Google Analytics

  • Google Ads conversion tracking

  • LinkedIn Insight Tag

  • Meta Pixel

  • Other website analytics and marketing measurement technologies

The use of these tools is subject to applicable privacy and cookie requirements.

9.1 Essential Cookies

Essential cookies support core website functions such as security, session management, and basic navigation.

9.2 Analytics Cookies

Analytics cookies help us understand website traffic, visitor behavior, resource engagement, and website performance.

9.3 Functional Cookies

Functional cookies may remember visitor preferences and settings to improve the browsing experience.

9.4 Marketing Cookies

Marketing cookies and similar technologies may support campaign measurement, audience analysis, remarketing, and relevant advertising.

9.5 Managing Cookie Preferences

Where legally required, visitors will be given appropriate choices to accept, reject, or manage non-essential cookies and similar technologies.

Non-essential technologies requiring prior consent will not be activated until the necessary consent has been obtained.

Visitors may also manage certain cookies through browser settings.

Restricting cookies may affect some website features.

10. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected or as required by applicable law.

Retention depends on factors including:

  • The purpose for which information was collected.

  • The nature of the requested resource or service.

  • Applicable legal and regulatory obligations.

  • Subscription and communication preferences.

  • Legitimate security and operational requirements.

  • The need to establish, exercise, or defend legal claims.

Different categories of personal information may be subject to different retention periods.

When personal information is no longer required, we will take appropriate steps to delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

You may contact us to request additional information about relevant retention periods.

11. Data Storage and International Transfers

The Medialytics is operated by C Pi Media Services Pvt. Ltd., an India-based company.

Our website and supporting services may use cloud infrastructure, email platforms, analytics providers, and other technology services located in India or other countries.

As a result, personal information may be transferred to, stored in, or processed in jurisdictions outside your country of residence.

Where applicable data protection laws impose requirements on international transfers, we will implement appropriate safeguards.

These may include recognized contractual protections, Standard Contractual Clauses, or other legally permitted transfer mechanisms, depending on the circumstances.

Transfers will also be subject to any restrictions imposed by applicable Indian data protection laws.

12. Data Security

The Medialytics recognizes the importance of protecting personal information against unauthorized access, loss, alteration, disclosure, or misuse.

We maintain or implement reasonable technical and organizational safeguards appropriate to the nature of the information and associated risks.

Depending on the systems involved, these safeguards may include:

  • Secure website connections and data transmission.

  • Access controls and authentication measures.

  • Restricted access to personal information.

  • Website security monitoring.

  • Appropriate provider security arrangements.

  • Procedures for handling security incidents.

Despite reasonable precautions, no method of internet transmission or electronic storage can be guaranteed completely secure.

If a personal data breach occurs, we will assess the incident and provide notifications to relevant individuals or authorities where required by applicable law.

13. Your Privacy Rights

Depending on your location and applicable legislation, you may have certain rights regarding your personal information.

These may include:

Right to Access: Request access to personal information held about you and relevant processing information.

Right to Correction: Request correction of inaccurate or incomplete personal information.

Right to Deletion: Request deletion of personal information where applicable legal conditions are satisfied.

Right to Restriction: Request restrictions on particular processing activities where supported by applicable law.

Right to Data Portability: Request eligible personal information in a portable format where provided by applicable law.

Right to Object: Object to certain processing activities, including direct marketing.

Right to Withdraw Consent: Withdraw consent where consent forms the legal basis for the relevant processing.

Right to Complain: Lodge a complaint with an appropriate data protection authority or regulator where permitted by law.

These rights may be subject to legal conditions and exceptions.

To exercise applicable privacy rights, please contact us using the details provided in Section 21.

We may request information reasonably necessary to verify your identity before responding to certain requests.

We will respond within the timeframes required by applicable law.

14. Privacy Rights for EEA and UK Residents

Individuals in the European Economic Area (EEA) and the United Kingdom may benefit from additional protections under the GDPR or UK GDPR where those laws apply.

These may include rights relating to:

  • Transparent processing of personal information.

  • Access, correction, and erasure.

  • Restriction of processing.

  • Data portability.

  • Objection to certain processing activities.

  • Withdrawal of consent.

  • Certain automated decision-making and profiling activities.

  • Complaints to an appropriate supervisory authority.

The Medialytics may use professional characteristics or content engagement information to organize audiences and recommend relevant resources.

Where profiling or automated decision-making is subject to additional legal requirements, we will comply with the applicable disclosure, legal basis, and individual rights obligations.

Individuals may exercise their applicable rights using the contact information below.

15. California Privacy Rights

Residents of California may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where applicable.

These may include rights relating to access, correction, deletion, and certain disclosures or uses of personal information.

We provide California-specific privacy information through a separate notice covering applicable rights, disclosure practices, and methods for submitting privacy requests.

For further information, please review our CCPA & California Privacy Rights page.

CCPA Notice: https://themedialytics.com/california-privacy-policy/

16. Privacy Rights for Individuals in India

Where applicable, personal data processing involving individuals in India is subject to relevant Indian laws, including applicable provisions of the Digital Personal Data Protection Act, 2023, and associated rules as they come into force.

Subject to the relevant legal provisions, individuals may have rights relating to:

  • Information about personal data processing.

  • Correction and updating of personal data.

  • Erasure of personal data where legally applicable.

  • Withdrawal of consent.

  • Grievance redressal.

  • Other rights provided under applicable law.

Requests relating to these rights may be submitted using the contact details provided below.

17. Children’s Privacy

The Medialytics is designed primarily for business professionals and adult audiences.

Our Services are not intended for individuals under the age of 18.

We do not knowingly seek to collect personal information from children.

If we become aware that we have collected personal information from a child in circumstances where collection is not legally permitted, we will take appropriate action in accordance with applicable law.

Parents or guardians who have concerns may contact us using the information provided below.

18. Third-Party Links and Websites

Our website may contain links to third-party websites, sponsored publications, external research materials, or partner platforms.

These websites may collect and process personal information independently.

The Medialytics is not responsible for the independent privacy practices, security measures, or content of third-party websites.

We recommend reviewing the privacy policies of external websites before providing personal information.

19. Data Deletion and Privacy Requests

You may request access to, correction of, or deletion of your personal information where applicable law provides such rights.

Requests can be submitted through our official privacy contact email.

Upon receiving a request, we may take appropriate steps to:

  • Verify the identity of the requester.

  • Identify the relevant personal information.

  • Assess the request under applicable law.

  • Complete the request or explain any relevant legal exceptions.

  • Notify the requester of the outcome.

Certain information may need to be retained for legal compliance, security, legitimate recordkeeping, or the establishment or defense of legal claims.

Where personal information has been disclosed to an independent sponsor, requests concerning that sponsor’s subsequent processing may also need to be directed to the sponsor.

20. Changes to This Privacy Policy

C Pi Media Services Pvt. Ltd. may update this Privacy Policy from time to time to reflect changes in The Medialytics website, data handling practices, technology infrastructure, or applicable laws.

Any updated Privacy Policy will be published on this page with a revised effective or last-updated date.

Where additional notification or consent is legally required, we will take appropriate steps to provide it.

We encourage visitors to review this Privacy Policy periodically.

21. Contact Us

For questions, requests, or concerns relating to this Privacy Policy or the processing of personal information, please contact:

The Medialytics

Owned and operated by C Pi Media Services Pvt. Ltd.

Website: https://www.themedialytics.com

Email: info@themedialytics.com

Country: India

Privacy / Grievance Contact: Saurabh Dhariya (CMO)

We will review privacy-related inquiries and respond in accordance with applicable legal requirements.

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