Programmatic advertising is the automated buying and selling of digital advertising space using data-driven technology and machine learning algorithms. This revolutionary approach to ad placement allows for real-time bidding and precise targeting of specific audiences.

Instead of traditional manual ad buying processes, programmatic advertising uses artificial intelligence to purchase display space in milliseconds, ensuring ads reach the right people at the right time. This technology analyzes user behavior, demographics, and browsing patterns to make informed decisions about ad placement.